From Marketing to Movement-Building: Ground Game and Community Organizing in Party Politics
It’s been said that “the ground game can only take you so far”. But what if the right kind of ground game can count for more than we realize?
Jill O’Reilly is a National Mobilization Project Officer at Public Service Alliance of Canada (PSAC) national office. She has worked on NDP campaigns in different capacities for over 16 years, including as campaign manager for Joel Harden in Ottawa-Centre in 2018. Prior to joining PSAC, she was the Head Organizer for Ottawa and Gatineau ACORN, a membership-driven organization that fights for the interests of tenants, social assistance recipients, and other low income people.
It’s been said that “the ground game can only take you so far”. But what if the right kind of ground game can count for more than we realize?